Would you benefit from one-to-one expert support and advice on any of the following?
  • Increasing occupancy and revenue
  • Time saving sales and marketing techniques
  • Improve quality ratings
  • Enhance guest satisfaction
  • Increase your profitability
  • Manage team performance
  • A Hotel Inspector's view?
  • Are you new to the hospitality and tourism industry?
  • Do you have Rezlynx, or Roomlynx, or both and require operational best practice assistance?
  • Maximise social media to your advantage
  • Step by step guidance establishing a solid foundation for your business?
If the answer is YES to any of the above…

Contact Alison now or Find out about Alison

…I will work with you – together we will make your business better.

You can either hire Alison for a short-term fix, or a long-term retainer

Giving the best of both worlds by having the expertise helping you and your business for a fixed price.

…I care and I want to hear about your company, your vision, goals, and your expectations.

Get a head start on your competition by drawing from Alison’s wealth of experience, creative thinking, and understanding of the difficulties businesses face – there is no better time to call me to book a consultation.

…I want to hear about the problems you may have and, I will assist you in alleviating them.

You’ll receive professional excellence in every project. I’ll immerse myself within your business, investing all my attention to understanding your needs to the fullest, whilst being sensitive to your requirements.

I’m from your world, I know your world, I’m here to make your world better

Recent news from AJ Lakes

Lets Work Together,
Contact me!

  • This field is for validation purposes and should be left unchanged.


Don’t take my word for it, hear what people in your industry say about Alison & AJ Lakes Consultancy…

“Alison is like the Hotel Inspector but great personality, very knowledgeable about the business and gets to the problem with a practical solution in a no nonsense way. Her ability to remember details and pick the smallest problem up is amazing.

What I liked about her is her actions and solutions were based on reality and, not like many consultants, who propose recommendations that are pie in the sky and completely devoid of reality. That’s because she comes from years of experience working in the hospitality business, so everything is well grounded.”

Philip & Mary Burton, Proprietors, 1 Park Road

“We worked with Alison as members of the LDHA, on the Winter Marketing Campaign for 2016, following on from the floods of Winter 2015, where Alison led the team to pre-empt any negative press, and to present the lakes in a positive light.

She was incredibly professional, very focused and organised, with a clear vision of what was needed, and how to achieve it. The resulting campaign was a masterpiece of organisation in coordinated al the contributing businesses, thank you to Alison. It became the basis for CT’s own Winter campaign. We found her a pleasure to work with.”

Heather James, Marketing Manager. Sharrow Bay, Ullswater

“I worked with Alison on the LDHA Winter Campaign following the Cumbria floods in 2015.

Alison brought enormous enthusiasm to the project, and was able to create buy-in from the Member hotels.

Her local contacts and marketing experience helped us create a multi-faceted campaign which achieved hugely successful exposure for the businesses involved.”

Tim Rumney, Managing Director, Castle Green Hotel

“Alison’s vision enabled her to see her Beatrix Potter film idea through from concept to completion. The success of the film was a credit to her and her commitment to producing this sometimes challenging project.

Her passion for Beatrix Potter and the Lake District shone through throughout all of 2016 as we worked as part of a wider partnership to celebrate the special anniversary year.”

Rona Webster Marketing & Communications Co-ordinator, South Lakes, National Trust