What is competitive socialising #FAQFriday

On this week’s #FAQFriday Alison looks at what competitive socialising is and how you can put it into action in your hospitality business.

Competitive socialising is all about blending entertainment with a social experience, where people come together not just to eat or drink but to enjoy an activity—think darts, mini-golf, bowling, or interactive games—with a fun competitive edge. It’s grown in popularity because it offers something beyond the traditional night out, appealing to groups looking for memorable experiences. For businesses, it’s a win-win: customers tend to stay longer, spend more, and often share their experience online, creating free word-of-mouth marketing. It also attracts a wide demographic—from corporate team-building groups to friends celebrating a special occasion—helping to drive repeat business and build a strong, loyal customer base.