Guaranteed increased occupancy & revenue
Case Study – All client details are confidential.
- Property:– Medium sized, 5 star property in Lancashire.
- Engaged with AJ Lakes: 6 months
- Amount Spent within 6 months: £12,000
- Return on Investment within 6 months: 15 times and continues to increase
Introduction and implementation of policies and procedures including training and development of team.
- Completed a full diagnostic Action Plan for the full organisation and continued updates to take them to their goals and objectives.
- Created a full operating Budget and implemented within the operation, training the team on how to achieve and exceed it.
- Created a weekly and monthly management reporting system to work with Budget to keep the business always achieving.
- Trained the team on how to increase sales immediately and ongoing for sustainability.
- Introduced revenue management techniques to increase revenue and average room rate whilst increasing occupancy.
- Completed the bespoke 3,4,5 words that define what the business is and how this will be delivered to the outside world.
- Narrowed down the ideal client and updated all media channels to speak direct to this person.
- Designed Bespoke Sales and Marketing Strategy and trained the team to implement within the operation immediately and ongoing.
- Designed Social Media Strategy and Schedule and given examples to implement it easily for immediate and ongoing engagement, creating content and engagement ideas.
- Introduced and implemented easy to follow tools, techniques and procedures to gain increased exposure of the Hotel, product, facilities and services.
- Increased guest database included targeted corporate marketing campaign.
- Took control of Tripadvisor to increase ratings, reviews and ranking.
- Updated website to showcase the businesses at its best.
- Designed Bedroom Guest Information Folder.
- Introduced internal map to cover all businesses within their portfolio.
The luxury property is managed by seasoned operators who needed assistance in their accommodation offering to increase revenue and turnover. Although they work hands on, the assistance was required for clarity and to achieve a sustainable growth. This far exceeded expectations. The social media service is outsourced.
A management team is in place, but the backup support and guidance from AJ Lakes ensures whilst the business is busy operating AJ Lakes will monitor on a monthly basis and work with the team on the business ensuring the continuous growth.