Guaranteed Increase occupancy & revenue for the winter
All client details are confidential.
- Property: 6 Bedroom 4 star Bed & Breakfast property in the Lake District.
- Engaged with AJ Lakes: 6 weeks
- Amount Spent within 6 weeks: £600.00
- Return on Investment: approx. a minimum of 20 times within 2 months and it continued to increase plus they started to get viewings and sold their property after being on the market for a considerable amount of time. Increase in Occupancy in 1 month in winter 68% and all were by direct bookings.
- Guaranteed Increase occupancy & revenue for the winter as usually relies on 3rd party sites but they weren’t converting.
- Assistance on looking at how to sell the property to a buyer.
- Training on social media channels
- Training on booking engine to get the best out of their system and packages on offer.
- Guidance on simplifying the website to make it easier for guests to book direct.
- Completed a full diagnostic Action Plan for the business with easy to follow guidance.
- Hired a photographer to take updated photographs to use on sale prospectus and for content on all media channels to drive business direct.
- Trained the owner how to showcase the business online and how to increase sales immediately and ongoing for sustainability.
- Introduced revenue management techniques to increase revenue and average room rate whilst increasing occupancy.
- Designed Social Media Strategy and Schedule and given examples to implement it easily for immediate and ongoing engagement.
The property was owned and operated by a couple who wanted to retire. They had worked really hard over the years and had lost their motivation as they had been on the market for some time.
AJ Lakes assisted them in renewing the love for the business, injected motivation, simplified the offer and gave them clear pointers from a “hotel inspectors” point of view and concentrated target sales and marketing to gain the results they required.
Rare back up calls and emails when assistance was needed.